ISM took the leap to promoting one of the European Tour’s most prestigious events.
Following a successful period of promoting events on the European Seniors Tour, ISM took the leap to promoting one of the European Tour’s most prestigious events on its calendar, the British Masters. ISM’s involvement with the British Masters spanned six years and was held at multiple venues including The Belfry, Forest of Arden and Woburn. This was an exciting spell for the event which was first held in 1946 with high profile sponsors such as the Daily Telegraph, Dunlop and Quinn Direct propelling it to its former glory.
